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What has twitter ever done for us?

“Social media has moved to a new venue, that’s all”. The novelist and digital world commentator, Nick Harkaway, says social networking has always been integral to the job of being an author. As both a successful writer himself – and the son of John le Carré – he has witnessed how the role has changed since the emergence of social media.

Once upon a time, he says, it was about “chatting up the reps and book buyers, knowing the lit ed of The Times”. Nowadays, it’s about being ‘discoverable’ online.

Of the ten authors I contacted for this short thesis on the role of social media in marketing fiction, eight are active social networkers. What does all this blogging, tweeting, FBing and Pinning do for them? Continue reading


Do tweets sell books?

The short answer is: no. But well-known, well-liked writers do. That much, at least, has not changed.

Schmoozing with newspaper reviewers, touring the country for signings, promoting their wares to book clubs and literary festivals: writers have always networked socially. The select few, anyway.

But social networking online has opened up the field. Now every author – from self-published to traditionally-published, fiction to non-fiction, pulp to literary - has to play the game.

My name is Jo Furniss, I'm a journalist, writer and student. This mini-blog comprises an Industry Analysis for my MA Professional Writing at University College Falmouth. I set out to ask: what can traditionally-published writers learn from self-published authors when it comes to social media marketing of fiction -

or are we all in it together?

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