“Social media has moved to a new venue, that’s all”. The novelist and digital world commentator, Nick Harkaway, says social networking has always been integral to the job of being an author. As both a successful writer himself – and the son of John le Carré – he has witnessed how the role has changed since the emergence of social media.
Once upon a time, he says, it was about “chatting up the reps and book buyers, knowing the lit ed of The Times”. Nowadays, it’s about being ‘discoverable’ online.
Of the ten authors I contacted for this short thesis on the role of social media in marketing fiction, eight are active social networkers. What does all this blogging, tweeting, FBing and Pinning do for them? Continue reading